In the past, search engine optimization was simpler. All you had to do is make a website, stuff it with a bunch of links, and you were golden. However, as your competition in the digital ecosystem has grown, doing SEO just for the sake of SEO is no longer enough. Instead, you need to use it as a powerful weapon to build an authoritative and recognizable brand.
Every aspect of your SEO strategy, from content creation to UX design, should be customer-centric. It focuses on creating a solid online image and presenting your online brand as accessible, relevant, usable and, above all, credible.
Here are a few vital steps you need to take to optimize your brand for search engines. More..